Merseyside is Bright is an initiative from Merseyside Police in partnership with Radio City and the Bauer Academy, which engages young people in a truly ground-breaking way.
Through a series of workshops we empower young people to research social issues which may affect them, with a focus on Guns, Gangs and Knives. By creating podcasts, radio commercials, videos and news reports on the subject, we will encourage young people to take a pride in their local area and raise their aspirations; building confidence and developing positive behaviours.
The content created will be used in a variety of campaigns – including radio commercials on Radio City, digital campaigns to include social via Radio City’s channels, the students own social platforms plus they will use the content to host assemblies for their peers.
The Bauer Academy is the training and education arm of Bauer Media – Radio City’s owners. We are a government approved training provider using media to engage and inspire, creating comfortable environments away from the classroom, teaching media skills plus all our programmes will help develop communication, leadership and teamwork.
Our tutors are industry based and all work or have worked within our organisation, providing unique insight and teaching to all the participants.